The first thing that you should do when putting together a plan to promote your cleaning service to customers is to try and understand more about them and the factors upon which they will base their decision of which cleaning service to hire. Doing some market research is essential before you can start effective marketing. Let's look at the profile of your typical cleaning customer and try to understand some of the reasons why they would choose one service over another.
Likely users of a cleaning service include wealthy families, middle class families with both spouses working and the elderly to name a few examples. Households with a combined annual income of $60,000 a year can usually afford to have their home cleaned at least once a week.
The commercial market is much more broad and there is no set profile. Most commercial buildings require cleaning frequently and only the largest companies have in-house janitors these days.
Price will be of concern of course, but decisions are rarely based on price alone and there are many other points that clients will consider before making a decision.
Professionalism is important to many people and they like to know that they are dealing with a reliable operator who answers the phone when they call and shows up to an appointment on time.
Honesty and reputation are also important factors for most people, as cleaners will have access to their house or building at times when they may not be present. Customers will be worried about their privacy, theft and property damage so you should maintain the highest level of integrity in these areas at all times. Assure your customers by letting them know about your policy with keys, background checks on employees, your insurance policy or anything else that may ease their minds.
Some customers may be drawn to you because of your brand, if you have one established. If your brand represents values that they relate to, such as being a 'green' cleaning service then this may attract them. Others may respond to your advertising or your guarantee policy.
Some people are very personal when it comes to doing business and they may go with a cleaning firm based only on the fact that they like the owner or the salesman. Some customers like to support a small, local, family business while others feel more secure with larger players such as franchises and brands.
These are just some of the reasons why a customer may choose your services over the opposition, or may choose your competitors over you. By learning more about people and why they make the decisions they do you can adapt your marketing strategies to take advantage of what you learn and thus begin to have a great deal of success with your cleaning startup.
For more information on starting a cleaning service visit - http://www.cleaningforprofit.com
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